All things considered, it might be best that this occurred before Doja Cat reached mainstream popularity. Surely The New York Times’ Sarah Jeong saying “ white men are bullshit” doesn’t equate to Milwaukee Brewers reliever Josh Hader tweeting that “ gay people freak me out.” Much how Eminem hurling “faggot” as an insult at the age of 45 is quite different from tweeting the epithet when you’re a teenager. How much does intent matter? Age? Gender? Sexual preference? Race? Or rather, we’re left to wonder whether they’ve actually changed: Their old tweets or Reddit posts are resurfaced, and we’re forced to contend with what they mean relative to an overabundance of things. Then we come to find that the people we’re doting upon were different before we got to know them.
We scrape together something close to world peace as you, me, and hundreds of thousands of strangers fawn over the thick congeniality of Ken Bone’s red sweater, or the dark, brainy comedy of Rick and Morty, or Guardians of the Galaxy Vols 1 & 2. This is the way it goes with internet obsessions. Wtf is this :( /mXYEtAqQcZ- joan August 28, 2018
It’s allusive, self-referential, ridiculous, and exactly the sort of thing that the internet eats up, regurgitates, and eats again. In the video there are bouncing anime boobs, bouncing real boobs, and one precious still of Doja Cat in her cropped and splotchy bovine top - the impetus for the song - with matching ear headband, fries lodged stupidly up her nose. With its lethargic, chill study beats–core production, and absurd, low-rent videography that pairs nicely with its equally absurd lyrics ( Bitch, I’m a cow / Bitch, I’m a cow / I’m not a cat, I don’t say ‘Meow’), “Mooo” has more than 11 million views on YouTube. You may have guessed already that it is a song about cows specifically being one, though you can plainly see that Doja Cat is a human. I’m personally sick to death of talking about what the Song of the Summer is or was or wasn’t, but as a point of reference, if “In My Feelings” were the glossy official issue, this one - “Mooo” - isn’t accessible without the jailbreak. Should we start with “Mooo”? Let’s start with “Mooo.” If you haven’t been acquainted with the song yet, I’m surprised at least one of your friends hasn’t recommended it to you. Or at least, until very recently, she was so good at cultivating fame online that it seemed that way. She’s originally from Tarzana, California, but for all intents and purposes, she’s from the internet.
It’s none of my business how much time you spend looking at your phone, but if you have at all in recent weeks, and if you like music, there’s a good chance you’ve heard about Doja Cat.